The British can be said to be overly polite, have a love of dogs and tea, and have a unique sense of humour. How do marketers refer to these values collectively?
A)a country's ethical system
B)a country's culture
C)a country's ethnocentricity
D)a country's socialization

Question

Quizplus · Accepted Answer

These values can be seen as part of a country's culture, which includes shared beliefs, practices, and attitudes. Marketers may use cultural values to connect with a target audience and appeal to their sense of identity and values.

The British Can Be Said to Be Overly Polite, Have