To enter the Hungarian market, Ernst & Young, an international accounting company, purchased an existing accounting firm. How did Ernst & Young enter the Hungarian market?
A)through contract marketing
B)through direct investment
C)through franchising
D)through direct exporting

Question

Quizplus · Accepted Answer

Ernst & Young entered the Hungarian market through a direct investment by purchasing an existing accounting firm. This strategy allowed them to enter the market quickly and gain an established presence in Hungary.

To Enter the Hungarian Market, Ernst & Young, an International