Which of the following is an example of a product strategy that would be appropriate for a global marketing company to implement?
A)product adaptation
B)product divestment
C)product penetration
D)market substitution

Question

Quizplus · Accepted Answer

Product adaptation is a strategy where a company modifies its product to suit the specific needs and preferences of a target market. This is especially important for global marketing companies as cultural, social, and economic differences could require product adjustments for successful market penetration. Product divestment involves the removal of a product from the market, while product penetration involves increasing the market share of an existing product. Market substitution refers to consumers switching from one product to another, which is not necessarily a product strategy for a company to implement.

Which of the Following Is an Example of a Product