What could a bowling-alley operator use to determine why customers do not seem to like his bowling alley's new location?
A)market segmentation
B)public relations
C)marketing research
D)market synergy

Question

Quizplus · Accepted Answer

Marketing research involves gathering and analyzing data about customers' preferences and behaviors. This would enable the bowling-alley operator to determine why customers do not like the new location and make informed changes to improve the customer experience. Market segmentation involves dividing a larger market into subgroups based on shared characteristics, public relations involves managing the public image of the business, and market synergy involves combining efforts with other businesses for mutual benefit.

What Could a Bowling-Alley Operator Use to Determine Why Customers