The publisher of a Canadian business magazine wanted to make several major changes in the magazine's content and format. To determine which changes would be supported by its subscribers, and which changes would not be welcomed, what should the publisher engage in?

Question

Quizplus · Accepted Answer

The best option for the publisher to determine which changes would be supported by its subscribers is marketing research. Marketing research involves gathering and analyzing data about customers and market trends to inform decision-making. By conducting market research, the publisher can gather feedback from its subscribers, identify their preferences, and make informed decisions about changes to the magazine's content and format. Advertising is a promotion tool and is not likely to provide the necessary information to inform changes to the magazine content and format. Database marketing and a data retrieval system can be helpful in organizing and analyzing data but are not sufficient for gathering customer feedback or determining subscriber preferences.

The Publisher of a Canadian Business Magazine Wanted to Make