A manufacturer of an all-natural fruit and veggie bar targeted to people who want nutritious snacks has asked for marketing research to explain the reasons for the recent failure of its apple-broccoli bar. How is this type of research described?

Question

Quizplus · Accepted Answer

Diagnostic research is used to identify the causes of a problem. In this case, the manufacturer wants to know the reasons for the failure of a specific product, which requires diagnostic research to determine the issues that led to its lack of success.

A Manufacturer of an All-Natural Fruit and Veggie Bar Targeted