Scenario 5.2
Volkswagen developed an 18-month-long project to gain a better understanding of the North American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Volkswagen lost more than $1 billion in its North American operations in both 2004 and 2005.
-Refer to the scenario. What kind of research methods did the German automobile manufacturer use?

Question

Quizplus · Accepted Answer

The term "Moonraker" suggests a comprehensive project aimed at understanding a culture, which likely involved observing behaviors, preferences, and cultural nuances, fitting the description of observation as a research method.

Scenario 5.2 Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding