Which of the following best characterizes in-home personal interviews?
A)They offer high-quality data at high cost.
B)They offer the ability to obtain high-quality data at low cost.
C)They are becoming increasingly expensive
D)They are less expensive than mall intercepts.

Question

Quizplus · Accepted Answer

In-home personal interviews offer high-quality data as they allow for detailed responses and observation of the respondent's environment. However, they also involve the cost of hiring interviewers to conduct the interviews in the respondent's home, making them more expensive than other methods such as phone or online surveys.

Which of the Following Best Characterizes In-Home Personal Interviews