Adidas, the Athletic Shoe Manufacturer, Wants to Collect Data on Consumer

Adidas, the athletic shoe manufacturer, wants to collect data on consumer receptivity to its newest product line extension-Adidas perfume, a perfume with a floral scent. The marketing research director has recommended using a mail panel operated by NPD Research. What can Adidas expect from a mail panel?

A) a very high response rate, as it can be sent to many potential respondents
B) low response rate, as for all self-administered surveys
C) inexpensive research because the participants are not usually compensated for their assistance
D) more rapid data collection than telephone interviews