The owner of a chain of Mexican restaurants wanted to know how his employees interacted with restaurant customers. Which of the following research methods is most appropriate for learning this information?

Question

Quizplus · Accepted Answer

The best choice for learning about employees' interactions with customers in a restaurant setting is through a mystery shopper. This method involves hiring someone to go into the restaurant incognito and observe the employees' interactions with customers. This allows for a more authentic and unbiased assessment of the employees' performance. The other methods listed (employee focus-group interview, mail questionnaire, and telephone survey) would not provide as accurate of information about the employees' interactions with customers.

The Owner of a Chain of Mexican Restaurants Wanted to Know