James Banks, a researcher working for electronics retailer Best Buy, wanted to understand how senior citizens interacted with products in the photographic department. For example, did they play with the camera before buying it? James decided to literally watch these individuals using closed circuit television. What is this type of research called?

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and studying people in their natural setting in order to gain a deep understanding of their culture, behaviors, and beliefs. In this case, James Banks observed senior citizens in the photographic department in order to understand their interactions with the products.

James Banks, a Researcher Working for Electronics Retailer Best Buy