A manufacturer of bed linens made from 100 percent all-natural fabrics wants to know if the addition of a line of mixed-blend linens would attract current nonusers to its products and cause them to become users. What should it do to research this problem?

Question

Quizplus · Accepted Answer

The best option would be to conduct an experiment that exposes nonusers to both the old and new product and measure their experiences. This would provide a direct comparison between the two types of bed linens and allow for a more accurate evaluation of whether the mixed-blend fabrics would attract new customers. Focus groups and personal interviews may provide some insight, but they may not accurately reflect actual behavior. Observation research could be useful to see who buys the new linens, but it wouldn't provide information about why they chose to do so.

A Manufacturer of Bed Linens Made from 100 Percent All-Natural