While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer, you emphasize the necessity of having a sample that is representative of the population. What type of sample must be used?
A)a nonprobability sample
B)a quota sample
C)a convenience sample
D)a probability sample

Question

Quizplus · Accepted Answer

A probability sample would ensure that every member of the population has an equal chance of being selected, making it more representative of the population as a whole. This will increase the validity and reliability of the findings.

While Discussing an Upcoming Marketing Research Study of How the Home