It is not always a good idea to undertake primary market research. Which of the following is one of these reasons?
A)The perceived costs are greater than the projected benefits.
B)You need timely ethnographic research on how customers use your products.
C)You are looking for qualitative information.
D)Secondary research is unavailable.

Question

Quizplus · Accepted Answer

Undertaking primary market research can be expensive and time-consuming. If the perceived costs of conducting primary research are greater than the projected benefits, it may not be a good idea to undertake it. In such cases, it may be more cost-effective to rely on secondary research, which provides access to existing data and information without the high costs of primary research.

It Is Not Always a Good Idea to Undertake Primary