A large manufacturer of gift-wrapping paper hired Stuart Marketing Research. The client wanted to introduce reusable wrapping paper with Velcro fasteners. Stuart Marketing Research is gathering information on the way people wrap gifts. The information gathered would be an example of primary data.

Question

Quizplus · Accepted Answer

Primary data refers to information collected directly from the source, in this case, the way people wrap gifts, which is being gathered by Stuart Marketing Research. Therefore, the information is an example of primary data.

A Large Manufacturer of Gift-Wrapping Paper Hired Stuart Marketing Research