When a manager is faced with alternative solutions to a problem, he or she should not immediately call for marketing research. The first decision to make is whether to conduct marketing research at all. Name and briefly discuss two situations in which it is best NOT to conduct marketing research.

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The Answer of When a manager is faced with alternative solutions to a problem, he or she should not immediately call for marketing research. The first decision to make is whether to conduct marketing research at all. Name and briefly discuss two situations in which it is best NOT to conduct marketing research.

When a Manager Is Faced with Alternative Solutions to a Problem