A marketer for minor league baseball wants to keep fans who normally attend her team's games from switching to another sport or source of entertainment. To reduce the likelihood that fans will seek out another activity, what might she do?

Question

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By offering incentives for repeat game attendance, the marketer can create habits in fans, making it less likely they will seek out other sources of entertainment. This is a form of customer retention strategy. Creating postpurchase anxiety (A) could negatively impact fan satisfaction and loyalty. Increasing the social visibility of baseball (C) and using word-of-mouth (D) are general marketing tactics that may increase overall awareness but may not necessarily address the specific goal of retaining current fans.

A Marketer for Minor League Baseball Wants to Keep Fans