Scenario 6-1
Sixty percent of drinkers of whiskey in Great Britain are over 50. The dangers associated with an aging market are obvious. Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.
-Refer to the scenario. Which psychological influence on consumers' purchase of whiskey are the manufacturers trying to change?

Question

Quizplus · Accepted Answer

The manufacturers are trying to change the perception of whiskey as a drink for older people by using incongruous situations to appeal to a youthful market.

Scenario 6-1 Sixty Percent of Drinkers of Whiskey in Great Britain Are