The shape of a product's packaging, such as Coca-Cola's contour bottle, can affect the consumer. What does this exemplify?
A)consumers' self-image
B)consumers' personality
C)consumers' lifestyle
D)consumers' perception

Question

Quizplus · Accepted Answer

The shape of a product's packaging affecting a consumer is an example of how the consumer perceives and interprets the product based on its appearance. Thus, it exemplifies consumers' perception.

The Shape of a Product's Packaging, Such as Coca-Cola's Contour