Harley Davidson is a motorcycle brand targeted at an older demographic. In 2016 they introduced a completely different looking motorcycle, the Street Series, featuring a sleeker, more youthful look, with a weight and price much more befitting a younger market. What motivated Harley Davidson to do so?

Question

Quizplus · Accepted Answer

Harley Davidson introduced the Street Series motorcycle with a sleeker and more youthful look to appeal to a younger market. This indicates that the company wanted to change the beliefs of the consumer and attract a new, younger demographic. Therefore, choice B is the best answer.

Harley Davidson Is a Motorcycle Brand Targeted at an Older