Scenario 6-2
Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
-Refer to the scenario. Fiona's visits to the daycare centres and interviews with the caregivers represent which step of the consumer decision process?

Question

Quizplus · Accepted Answer

Fiona's visits to the daycare centres and interviews with the caregivers represent the stage of evaluating different alternatives before making a final decision. In this stage, the consumer considers multiple options and evaluates them based on their features, benefits, and drawbacks. Fiona is assessing the daycare centres based on criteria like intellectual stimulation and feeding schedules, which are important to her. Therefore, the correct choice is C) evaluation of alternatives.

Scenario 6-2 Fiona Is Considering a Daycare Facility for Her Five-Month-Old Daughter