Scenario 6-2
Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
-Refer to the scenario. Fiona's selection of a daycare facility represents which type of consumer buying decision?

Question

Quizplus · Accepted Answer

Fiona has spent two weeks visiting and interviewing staff at eight different daycare centres, indicating that she has put in extensive effort and consideration into her decision-making process. Additionally, her emphasis on intellectual stimulation and adherence to a feeding schedule shows that she has specific criteria she wants met, further indicating an extensive decision-making process.

Scenario 6-2 Fiona Is Considering a Daycare Facility for Her Five-Month-Old Daughter