What is the Canadian Marketing Association's definition of business marketing?

Question

Quizplus · Accepted Answer

The Canadian Marketing Association's definition of business marketing is that it is a network of buyers and sellers. This definition recognizes that business marketing involves not just selling products or services to businesses, but a more complex process of building relationships with other companies, understanding their needs and challenges, and delivering products and services that meet those needs. Option A and D are incorrect as they do not capture the full scope of business marketing, while option C is ambiguous and not a definition of business marketing.

What Is the Canadian Marketing Association's Definition of Business Marketing