Commonplace in business marketing, what is the term for the bargaining between buyers and sellers on product specifications, delivery dates, payment terms, and other pricing matters?

Question

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Negotiation is the term commonly used to refer to the bargaining process between buyers and sellers on various pricing matters, including product specifications, delivery dates, payment terms, and more. Mediation, customerization, and purchase arbitration are not commonly used terms here.

Commonplace in Business Marketing, What Is the Term for the Bargaining