Robin Elan works as a salesperson for a company that provides customized motivational seminars to medium-sized businesses. She often talks to several different people before she locates someone who can give her a purchase order or a refusal. In terms of the buying centre, for the seminars she has the most trouble identifying which of the following?

Question

Quizplus · Accepted Answer

The decider is the person or group with the final authority to make the purchasing decision. In this case, it may be challenging for Robin Elan to identify who the decider is because medium-sized businesses may have a more complex decision-making process, involving multiple individuals or teams.

Robin Elan Works as a Salesperson for a Company That