Business buyers use a variety of criteria to evaluate alternative products and suppliers. What are usually the three most important criteria, in order of importance?

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Quality is typically the most important criterion for business buyers as they are seeking products that meet their specific needs and requirements. Service is also crucial as it ensures that the product can be used effectively and any issues can be addressed promptly. Price is important but is often considered secondary to quality and service.

Business Buyers Use a Variety of Criteria to Evaluate Alternative