Pro LifeRaces, a company that organizes marathons across the city, announces a workshop for beginners on its Facebook page. To increase interactions with the audience, it posts a short video on its page. This is followed up with another post asking people what social cause they would like to run for and why. The post receives over a hundred comments, is liked by over 9,000 people, and is shared by over 2,000. As a result, the company receives more than 500 registrations for the workshop. In the context of social media marketing, which of the following marketing metrics most likely helped Pro LifeRaces get high registrations?

Question

Quizplus · Accepted Answer

The high number of likes, comments, and shares on the post asking people about social causes they want to run for indicates high engagement with the target audience. This engagement likely helped Pro LifeRaces get high registrations for the workshop.

Pro LifeRaces, a Company That Organizes Marathons Across the City