Disney is offering to print story books about your child. Each 30-page book will be personalized throughout based on information the parents provide. These books are based on the child's favourite Disney movies. For $20 a month, a new book will be created each month just for your child. What is this an example of?
A)concentration marketing
B)firewall marketing
C)one-to-one marketing
D)transformational marketing

Question

Quizplus · Accepted Answer

This is an example of one-to-one marketing, where Disney is creating personalized story books for each individual child based on their preferences and interests.

Disney Is Offering to Print Story Books About Your Child