Customer relationship management is an overall company strategy.

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Customer relationship management (CRM) is an overall company strategy that focuses on managing and improving relationships with customers for long-term value and loyalty. It involves using technology, data analysis, and marketing techniques to discover customers’ needs and preferences, tailor communications and experiences to their individual needs, and build trust and engagement over time. CRM involves all aspects of customer interactions, including marketing, sales, customer service, and support, and aims to create a seamless and consistent customer experience across channels and touchpoints.

Customer Relationship Management Is an Overall Company Strategy