Brand names such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are likely to have more brand equity than brand names like Viking, Zojirushi, Shimano, and Thule.

Question

Quizplus · Accepted Answer

This is true because brand equity is the value a brand holds in the market, and well-known and established brands like Kleenex, UPS, Sony, Chevrolet, and Kellogg's are likely to have higher brand equity than lesser-known brands like Viking, Zojirushi, Shimano, and Thule.

Brand Names Such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's