When the manufacturer of French's classic yellow mustard introduced French's Dijon Mustard, French's Honey Mustard, and French's Sweet Onion Mustard, it was an example of cobranding.

Question

Quizplus · Accepted Answer

This is an example of line extension, where a company expands its existing product line with new flavors, forms, colors, added ingredients, or package sizes.

When the Manufacturer of French's Classic Yellow Mustard Introduced French's