The CEO of a cell-phone company, Teresa Bilodeau, and her colleagues sat around a conference table and came up with as many ways as they could to extend the battery life of their handsets. The practicality of the ideas was not taken in to account. What is this process known as?

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The process described is brainstorming, which involves generating as many ideas as possible without initially considering the practicality of those ideas. Screening involves analyzing and filtering ideas based on feasibility and other factors, while a focus-group interview involves gathering feedback from a specific group of individuals. Diffusion refers to the spread of an idea or innovation through a population.

The CEO of a Cell-Phone Company, Teresa Bilodeau, and Her