Many years ago, Athens, Greece, was viewed as a necessary part of any tour of Europe. Then the city developed an image of a smoggy city choked with traffic. The Greek government realized package tour operators were unimpressed by the proposal to paint the facades of the buildings in Athens. During which stage of its attempt to reposition Athens as a culture-filled destination for conventions would this have occurred?

Question

Quizplus · Accepted Answer

The stage of screening and concept testing involves evaluating ideas to identify viable options. The Greek government's proposal to paint building facades and its reception by tour operators fits into this stage, where ideas are tested for feasibility and appeal.

Many Years Ago, Athens, Greece, Was Viewed as a Necessary