Sara Lee, the maker of Ball Park hot dogs, has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program. What is Sara Lee going to use?

Question

Quizplus · Accepted Answer

Sara Lee is going to use test marketing, which involves introducing a new product in a limited market and monitoring the reactions of potential customers to the product and marketing program. This allows the company to gather feedback and make any necessary changes before launching the product on a larger scale. A is incorrect because market profitability analysis is not relevant in this situation, as the focus is on testing a new product rather than analyzing profitability. B is incorrect because market development analysis involves identifying new markets for existing products, which is not applicable in this scenario. C is incorrect because concept marketing involves testing new marketing concepts, rather than new products, and is not what Sara Lee is doing in this case.

Sara Lee, the Maker of Ball Park Hot Dogs, Has