Market researchers have determined nine categories of lifestyles for computer users. One of the categories is described as "Hand-Shakers," who are typically low-level managers who do not possess any computer skills but rather allow their assistants to provide all necessary technological knowledge. In terms of the diffusion process, how would "Hand-Shakers" most likely be classified for office technology?
A)laggards
B)early majority
C)late majority
D)late adopters

Question

Quizplus · Accepted Answer

Laggards are individuals who are the last to adopt new technologies and often require substantial persuasion to do so. "Hand-Shakers" are described as low-level managers without any computer skills, relying on assistants for technological know-how, indicating that they are not comfortable with new technology. As a result, "Hand-Shakers" are more likely to be classified as laggards in the diffusion process.

Market Researchers Have Determined Nine Categories of Lifestyles for Computer