Scenario 11-4
When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games-Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon.com for $5.95.
-Refer to the scenario. Because the benefits of reading the book and employing its techniques are obvious to anyone who has ever attended a carnival, The Secrets of Amusement Park Games-Revealed can be said to exhibit which product characteristic?
A)observability
B)trialability
C)compatibility
D)complexity

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the benefits or results of a product can be easily observed or communicated to others. In this scenario, the benefits of Richardson's book are obvious to anyone who has attended a carnival and seen him win almost every arcade game, making it a highly observable product characteristic.

Scenario 11-4 When Friends of Brian Richardson Went to the Carnival, They