As the marketing vice-president for Oakley's protective eyewear for the sports enthusiast, you must come up with new-product ideas. What are five important sources of new-product ideas? What are some techniques you could use to stimulate creative thinking for new-product ideas?

Question

Quizplus · Accepted Answer

The Answer of As the marketing vice-president for Oakley's protective eyewear for the sports enthusiast, you must come up with new-product ideas. What are five important sources of new-product ideas? What are some techniques you could use to stimulate creative thinking for new-product ideas?

As the Marketing Vice-President for Oakley's Protective Eyewear for the Sports