What is a characteristic that consumers may have difficulty assessing even after they purchase a product because they do not have the necessary knowledge or experience?

Question

Quizplus · Accepted Answer

Credence quality refers to characteristics of a product that are difficult for consumers to evaluate even after purchase due to a lack of expertise or knowledge. This contrasts with search and experience qualities, which are more easily assessed. Variability refers to consistency and reliability, intangibility refers to the lack of physical presence, and inseparability refers to the simultaneous production and consumption of a service.

What Is a Characteristic That Consumers May Have Difficulty Assessing