Which of the following includes marketing activities conducted by individuals and organizations to achieve some goal other than normal business goals, such as profit, market share, or return on investment?

Question

Quizplus · Accepted Answer

Nonprofit organization marketing involves marketing activities conducted by individuals and organizations to achieve some goal other than normal business goals, such as promoting social welfare, raising awareness, or achieving a specific cause. Cause-related sponsorship and social sponsorship are specific types of nonprofit organization marketing, but the term encompasses a broader range of activities. Service marketing, on the other hand, relates to marketing efforts aimed at promoting services rather than tangible products.

Which of the Following Includes Marketing Activities Conducted by Individuals