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Lululemon Has Grown into an International Company Specializing in Athletic

Question 116

Multiple Choice

Lululemon has grown into an international company specializing in athletic clothing for yoga and running. Lululemon's goal is to raise public awareness of the benefits of active living through building community hubs around the discussion of fitness techniques. What type of strategy is used by Lululemon?


A) distribution
B) product
C) promotion
D) direct marketing

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