Question 1

Name and briefly describe the three categories of pricing objectives for services.

Accepted Answer

The answer of Name and briefly describe the three categories...

Question 2

Define core and supplementary services. Give an example of each for the following services:?a wedding consultant, a lawn care service, and a tutoring service.

Accepted Answer

The answer of Define core and supplementary services. Give an...

Question 3

The marketing mix for services is markedly different than the marketing mix for a tangible product. Using a specific example, demonstrate the differences.

Accepted Answer

The answer of The marketing mix for services is markedly...

Question 4

Services have four unique characteristics that distinguish them from goods: intangibility, inseparability, inconsistency, and inventory. These characteristics can make the marketing of services more difficult. What special strategies should marketers adopt for services to address each of the four characteristics?

Accepted Answer

The answer of Services have four unique characteristics that distinguish...

Question 5

What are the three evaluation qualities of goods or services that are used by consumers? Give an example of a service that exhibits each quality.

Accepted Answer

The answer of What are the three evaluation qualities of...

Question 6

There are four promotional strategies for dealing with the unique features of services. Name these strategies, and give examples of each, using Air Canada (or another air carrier you are familiar with) as your example service.

Accepted Answer

The answer of There are four promotional strategies for dealing...

Question 7

Two target market issues are unique to nonprofit organizations. Name these two issues, and provide one specific example of each of these issues.

Accepted Answer

The answer of Two target market issues are unique to...

Question 8

You have been hired to promote the work of a local organization that provides services to troubled teenagers. Before beginning your job, you have been told that the organization cannot engage in advertising due to the sources of its funding. What three promotional options can you use in spite of the lack of budget?

Accepted Answer

The answer of You have been hired to promote the...

Question 9

Nonprofit organizations include a wide variety of entities ranging from the government to private, not-for-profit churches. Although nonprofit organizations differ substantially in size and purposes and operate in quite different environments, most perform common marketing activities. List four of these common activities.

Accepted Answer

The answer of Nonprofit organizations include a wide variety of...

Question 10

What is the model of service quality called? Identify the five gaps that can cause problems in service delivery and influence customer evaluations of service quality.

Accepted Answer

The answer of What is the model of service quality...

Question 11

Nonprofit organizations do not make product decisions the same way that profit-oriented service providers do. List and briefly describe each of the three product-related decisions that are unique to nonprofit organizations.

Accepted Answer

The answer of Nonprofit organizations do not make product decisions...

Question 12

Describe the two unique challenges faced by service providers as they decide on a pricing strategy to use.

Accepted Answer

The answer of Describe the two unique challenges faced by...

Question 13

Services have four unique characteristics that distinguish them from goods. Name and briefly define each of these four characteristics. Use the example of an airline to help describe each of the four characteristics.

Accepted Answer

The answer of Services have four unique characteristics that distinguish...

Question 14

What are the five key issues to remember when developing distribution strategies for service organizations?

Accepted Answer

The answer of What are the five key issues to...

Question 15

Relationship marketing can be practised at three levels, each level adding a new kind of bond with the customer. Name and describe each of these levels, using a legal service to illustrate each level.

Accepted Answer

The answer of Relationship marketing can be practised at three...

Question 16

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

Accepted Answer

The answer of What is the difference between internal marketing...

Question 17

Most products are actually a combination of goods and services. Describe the service benefits that might have led to the purchase of each of the following products:?a. a new car from a local dealership?b. hamburger meat from the grocery store?c. a delivered pizza to be eaten at home

Accepted Answer

The answer of Most products are actually a combination of...

Question 18

What is nonprofit organization marketing? How does nonprofit marketing affect economic activity in Canada?

Accepted Answer

The answer of What is nonprofit organization marketing? How does...

Question 19

Nonprofit marketers face several limitations when making promotion decisions. What are some of these limitations? What two unique advantages for nonprofit organizations can help firms overcome these limitations?

Accepted Answer

The answer of Nonprofit marketers face several limitations when making...

Question 20

Explain how non-profit organizations are using social media to promote their organizations.

Accepted Answer

The answer of Explain how non-profit organizations are using social...

Quiz 12: Services and Nonprofit Organization Marketing