The DCS Stainless Steel Gas Grill for outside cooking costs $3,995. The market for a grill that could easily replace a kitchen range is limited even though a lot of people have seen articles about this grill in cooking magazines and in the cooking section of newspapers. There is no potential competitor for this grill. Which strategy is probably best?

Question

Quizplus · Accepted Answer

Price skimming is likely the best strategy because the product is unique with no direct competitors and targets a niche market willing to pay a premium.

The DCS Stainless Steel Gas Grill for Outside Cooking Costs