Big Sky Brands have introduced Jones Carbonated Candy, a candy that delivers a blast of the most popular Jones soft drink flavours along with an oddly enjoyable tongue-tingling sensation. Which strategy would most likely be used with this product to convince consumers to try it and not buy some other brand?

Question

Quizplus · Accepted Answer

Penetration pricing is the best strategy for this product as it involves setting a relatively low price initially to encourage customers to try the product, gain market share, and establish the product in the market. The unique selling proposition of delivering the most popular Jones soft drink flavors along with an oddly enjoyable tongue-tingling sensation could be highlighted in promotional campaigns to attract new customers and create brand awareness. Price lining and price skimming may not be suitable for a new and unique product like Jones Carbonated Candy, and price fixing is illegal.

Big Sky Brands Have Introduced Jones Carbonated Candy, a Candy