After managers understand both the legal and the marketing consequences of price strategies, they should set the general level at which a company expects to sell a good or service. What is this type of price called?
A)zone
B)demand
C)leader
D)base

Question

Quizplus · Accepted Answer

The type of price referred to is called the base price, which is set as a general level below which a company does not want to sell its goods or services.

After Managers Understand Both the Legal and the Marketing Consequences