An Ontario-based catalogue retailer sells fireplace equipment. Its customers in Ontario are charged one shipping rate, and customers west of the Rockies are charged a different rate. Customers in the Maritime provinces are charged yet another rate. What kind of geographic pricing is the catalogue retailer using?

Question

Quizplus · Accepted Answer

The catalogue retailer is using zone pricing, where they divide customers into different zones based on their geographic location and charge different shipping rates accordingly.

An Ontario-Based Catalogue Retailer Sells Fireplace Equipment