If the book sellerChapters decides to divides its market area into segments or regions and charge a flat rate for freight to all customers in a given region, which type of pricing is the company using?

Question

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A zone pricing strategy involves dividing a market area into regions and charging a flat freight rate to all customers in each region. This strategy is commonly used by companies selling heavy or bulky products, like Chapters, because shipping costs can vary widely depending on the distance between the company's warehouse and the customer's location. By grouping customers into regions and charging a flat rate, Chapters can simplify its pricing structure and make it easier for customers to understand the cost of shipping.

If the Book SellerChapters Decides to Divides Its Market Area