In a catalogue targeted to people who like to bake, customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of price bundling as customers are given the option to purchase a single item or multiple items at a discounted bundle price.

In a Catalogue Targeted to People Who Like to Bake