Best Buy sells their televisions at or just above cost in the hope that when customers come to purchase televisions, they shall also purchase other peripheral items such as cables. What would these televisions also be known as?

Question

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The televisions described in the scenario are known as "loss leaders." This is because they are sold at or below cost, with the intention of attracting customers to the store in the hope that they will also purchase other, higher-profit items.

Best Buy Sells Their Televisions at or Just Above Cost