Derek is a financial advisor with Scotia Bank. What kind of pricing strategy should he employ?
A)financial zoning pricing
B)bankers pricing
C)professional services pricing
D)bait pricing

Question

Quizplus · Accepted Answer

As a professional offering financial services, Derek should employ a professional services pricing strategy. This means charging fees that reflect the value of his advice and expertise, rather than competing solely on price. Financial zoning pricing is not applicable in this case as it refers to varying pricing based on geographic location. Bankers pricing is not a recognized pricing strategy. Bait pricing is a deceptive strategy where customers are lured in with low prices but then pressured to upgrade to more expensive options, which is not ethical for a professional financial advisor.

Derek Is a Financial Advisor with Scotia Bank