Charlene's cable system has offered her a deal for basic cable plus six premium channels for less than she is currently paying for basic cable. The cable system is using price lining to increase its overall profits.

Question

Quizplus · Accepted Answer

Price lining involves offering products at different price points to appeal to different consumer segments, not offering a bundle at a lower price. The cable system is likely using bundling or promotional pricing to attract customers.

Charlene's Cable System Has Offered Her a Deal for Basic